Pilbox An online store for a brand with a purpose of care

Built on the premise that “a better life starts with organisation”, PILBOX Brasil is the brand behind a complete line of pill boxes, weekly organisers and cutters that help people keep their medication routine in order. Based in Brasília/DF, PILBOX serves everyone from patients in chronic treatment to carers organising the medicines of the people they love.

Selling in the health segment demands more than a good showcase: it demands trust and clarity. PILBOX's product is not bought on impulse; it is chosen to solve a real problem of treatment adherence, often by a carer deciding on behalf of a mother, a father or a family member.

Hence the project's equation: help the right customer find the right organiser within an extensive line (variations in capacity, number of daily doses and material), convey credibility in a sensitive category, and support two channels at once — direct-to-consumer sales and the relationship with resellers.

Elleven launched the PILBOX online store on the Tray platform, designed to guide the decision and build trust:

A needs-driven catalogue. Products are organised and filterable by capacity (small, medium and large) and by usage profile, shortening the path between the customer's doubt and the ideal model for their treatment routine.

Two channels in one operation. The direct sales journey coexists with a structured reseller channel — a dedicated “Become a reseller” landing page and a “Where to find us” page — expanding the brand's reach without fragmenting the experience.

Social proof as a pillar of trust. Real testimonials from patients and carers reinforce credibility in a category where confidence in the choice weighs more than price.

Content that educates and positions. A blog covering treatment adherence, health and the pharmaceutical market, sustaining authority and organic relevance.

A complete, secure checkout. Payment integration via Vindi (Pix, bank slip and the main cards), protected-store seals, easy exchanges, name personalisation and delivery throughout Brazil — reducing friction and insecurity at purchase.

Measurement and relationships. A Google Tag Manager layer for conversion and media reading, integrated with WhatsApp and the brand's social networks.