ANDA — Brazilian National Fertilizer Association An institutional and member portal for the body that coordinates Brazil's fertilizer chain

Founded in 1967, ANDA — Brazilian National Fertilizer Association is the body that has represented and coordinated Brazil's fertilizer chain for almost six decades. Under the same structure, it brings together sector bodies and member companies around a mission that has not changed since its origin: to drive efficient and sustainable agriculture through the intelligent use of fertilizers.

Headquartered in São Paulo, ANDA is a reference in sector research, technical knowledge production and industry statistics, and it also runs the segment's leading events — among them the Brazilian Fertilizer Congress (CBFE) and the Carlos Florence Award.

A sector association does not sell products; it organises knowledge, represents an entire industry and serves a member base with different levels of access. Bringing a 59-year-old institution into the digital environment poses a particular equation: preserving the authority and credibility built over decades, without giving up performance, accessibility and a contemporary browsing experience.

The project required an answer on four simultaneous fronts:

Organising an extensive institutional and technical archive — sector research, statistics, guides, checklists, market notices, best-practice materials and reference documents, aimed at distinct audiences: members, press, the productive sector and society at large.

Managing a member base with controlled access — a restricted area with exclusive content, a registration flow and administrative approval, clearly separating what is public from what is reserved for members.

Connecting the site to specialised sector systems — the sector research platform, the accident control statistics system and the interlaboratory programme: external environments that sustain the association's technical operation and needed to coexist within a single journey.

Promoting strategic events and initiatives — CBFE, the Carlos Florence Award and relationship activities — with their own showcase, without fragmenting the institutional experience.

Elleven built ANDA's institutional and member portal to measure.

Navigation organises the institution's density into legible axes — legacy, governance, members, resources and archives — preserving the brand's authority without overloading the user. A restricted area with registration and administrative approval separates public content from what is reserved for members, while the digital archive and the notices centre turned scattered documents into a navigable knowledge base.

The site also operates as an integration hub with the association's specialised systems — sector research, accident control statistics, the interlaboratory programme and other technical environments — as well as providing a dedicated showcase for the CBFE and the Carlos Florence Award, all within an LGPD-compliant structure.