Profectum A corporate website for a national reference in intelligent automation

With more than 10 years in the market, Profectum combines human talent and technology to deliver digital transformation through intelligent automation. With teams in Fortaleza and São Paulo, the consultancy works across five fronts — Discovery, Automation, Data, AI & Machine Learning and IT Squads — to raise its clients' operational efficiency.

The numbers convey the scale of the operation: 200+ professionals, a presence in 12+ countries, 80+ clients and more than R$100 million in savings generated across projects — serving brands such as Dasa, Whirlpool, Vivara, M.Dias Branco, Unimed and Saint-Gobain, with GPTW certification.

A technology consultancy selling to large corporations faces a communication paradox: it has to demonstrate technical depth across a broad portfolio — RPA, BPA, iPaaS, BI, Data Lake, AI, machine learning, squads — without turning the site into an alphabet soup that drives the decision-maker away.

And explaining what you do is not enough: in enterprise B2B, the sale happens through proof. The challenge was to organise a complex offering into a legible journey, sustain authority with concrete case studies and results, give a stage to a heavyweight client portfolio — and, at the same time, capture qualified leads and attract talent, all without looking like yet another generic “digital transformation” consultancy.

Elleven built Profectum's corporate site with a focus on authority and B2B conversion:

A service architecture built on pillars. The offering was organised into five navigable fronts — Discovery, Automation, Data, AI/ML and IT Squads — each with its own page and clear sub-themes, translating technical complexity into a journey the decision-maker understands.

Case studies as a proof engine. A dedicated case study structure, with result-driven narratives (such as the one-year project completed in 30 days with AI), replacing promise with evidence.

Results front and centre. A band of numbers — R$100M+ in savings, 80+ clients, 12+ countries — communicating scale and credibility right away. Social proof in multiple layers. A showcase of heavyweight client logos, plus written and video testimonials from executives — reinforcing trust at the right level of conversation.

Lead and talent capture. “Talk to a specialist” CTAs distributed across the journey, plus a “Work with us” area — serving both of the consultancy's growth fronts. Organic authority through the blog. Technical content on RPA, automation, squads and data, sustaining SEO and positioning Profectum as a reference on the subject.