Carderoli Digital architecture for an industry that moves Brazilian agribusiness

Founded in the 1990s in Coroados, in north-west São Paulo state, Carderoli is a genuinely Brazilian manufacturer with more than 30 years of history dedicated to developing high-performance agricultural implements. What started as an operation supporting local farmers — supplying maintenance solutions so machines would not stop in the field — evolved into an established manufacturer, with more than 50 pieces of equipment in production and operations in São Paulo, Mato Grosso, Minas Gerais and other producing regions of the country.

Technical translation without losing complexity. Carderoli's product line involves engineering specifications, variations by crop (sugarcane, grains, fruit and vegetables) and multiple configurations per piece of equipment. The site had to accommodate that volume of information without becoming a confusing catalogue — and without dumbing down the sophistication of the products.

High-value B2B conversion. The target audience is medium and large rural producers, cooperatives, dealers and distributors — leads who decide based on technical sheets, support and reputation. The site had to work as a qualified lead generation machine, not as a passive showcase.

Supporting a brand repositioning. Carderoli launched a new institutional positioning with this project. The digital platform had to be the visible pillar of that turn — communicating industrial maturity, a genuinely Brazilian identity and a forward-looking vision aligned with the rebranding.

Elleven delivered an institutional platform with a proprietary theme built to measure — with no dependency on generic builders. Every component was modelled to serve the brand's industrial narrative and the scalability of the portfolio.

Product-driven information architecture: The site was structured around 12 equipment categories, each with its own taxonomy, individual product sheets and dedicated conversion routes. This model lets Carderoli add new equipment with no structural rework, keeping navigation coherent as the portfolio grows.

Performance and modern web standards: The implementation adopted AVIF images and next-generation WebP optimisation, ensuring fast loading even on rural connections and mobile devices — a critical factor for an audience in the field. Vector SVGs were used for icons, the logo and identity elements for absolute sharpness at any screen density. The theme's semantic structure supports Core Web Vitals and technical SEO from the foundation up.

Compliance, governance and identity: The site includes an LGPD-aligned Privacy Policy, cookie consent, hosting of the Equal Pay Report (a requirement of Law 14,611/2023) and transparent integration with the brand's corporate Instagram and LinkedIn. Carderoli's entire digital ecosystem now operates under a unified and legally supported visual identity.