Datainfo A corporate institutional website for one of Brazil's largest IT companies

  • WordPress
  • Institutional website
  • B2B editorial content

THE BRAND

Datainfo is one of the most established Information Technology companies in Brazil. Founded in 2002 and headquartered in Blumenau (SC), it has built over more than two decades a portfolio combining IT outsourcing services, custom software development and proprietary business management products, serving private companies, public bodies and international operations across three continents.

Its market track record is substantial: more than 520 organisations served in Brazil and worldwide, a presence in every Brazilian state, 3 million hours delivered under long-term contracts, 99.9% quality in project delivery and a 90.5% client satisfaction index.  In terms of governance and technical maturity, Datainfo is CMMI DEV Level 3 certified (the international maturity model for software development), ISO 9001 certified (quality management), a Liferay Silver Solution Partner, and holds more than 500 technical capability certificates issued by clients.

Datainfo Datainfo
Datainfo Datainfo Datainfo

THE CHALLENGE

Translating, into a single digital surface, the complexity of a company that operates simultaneously as a software factory, a technical outsourcing provider, a cloud solutions integrator and the owner of vertical SaaS products — without losing readability for the audience that matters most: CIOs, CTOs, IT directors, public managers and corporate buying decision-makers.

It was necessary to reposition the brand digitally along three simultaneous axes:

1. Technical authority — making the scale of the operation, the international certifications and the track record of high-value delivery evident at first read. 2. Portfolio depth — organising outsourcing services, eight proprietary products, case studies by sector and more than two decades of institutional journey into something navigable. 3. Qualified demand generation — turning the site into a real commercial asset, with strategic conversion points (commercial WhatsApp, webinars, rich materials, an ROI calculator, a newsletter, contact us) capable of nurturing leads through a long, consultative B2B sales cycle.

Datainfo
Datainfo

THE ELLEVEN SOLUTION

Elleven built Datainfo's institutional site combining robust editorial governance, content scalability, a mature ecosystem of corporate plugins and full autonomy for Datainfo's internal marketing team to manage every page.

Performance and technical structure: The site was delivered with a focus on modern corporate standards: images served in AVIF format for maximum compression without quality loss, a mobile-first structure with dedicated layouts for narrow viewports, technical SEO with Open Graph meta tags, Twitter Cards and a complete semantic structure, schema markup for rich indexing in search engines, an SSL certificate, an LGPD-compliant privacy policy and granular cookie management.

Datainfo