Bella Terra A multi-language institutional website for an exporter of fruit pulps and concentrated juices
THE BRAND
Founded in 1992 and based in Dracena, in inland São Paulo, Bella Terra Alimentos is one of Brazil's most significant industries dedicated to processing tropical fruit pulps and concentrated juices. The company serves industrial clients in Brazil and in several international markets, shipping through the Port of Santos with a logistics operation structured around scheduled annual deliveries and a Just in Time regime.
Its operational standard is attested by one of the most complete sets of certifications in the sector: FDA registration (United States), Kosher, Halal, SGF (Sure-Global-Fair, a reference in the European market), IBD Organic, FSSC 22000 and the eureciclo seal — credentials that sustain the brand's technical credibility with importers, distributors and buying industries across five continents.
THE CHALLENGE
Communicating an industrial operation of this complexity required a digital presence able to speak simultaneously to three highly demanding audiences: Brazilian corporate buyers, international importers and certification auditors — in three languages, with the same technical depth and the same visual rigour.
It was necessary to translate, into information architecture, what sets Bella Terra apart in the global fruit ingredients market: the traceability of the production process, the range of technical specifications, the packaging formats, the annual availability calendar for raw materials and the complete portfolio of international certifications. All of it delivered in a fast, scalable, globally indexable digital environment, visually aligned with the freshness of Brazilian tropical fruit.
The Elleven Solution
Elleven built Bella Terra an institutional website with a native multi-language structure in Portuguese, English and Spanish implemented via Polylang Pro, guaranteeing independent canonical URLs for each language (/, /en/, /es/) and full international indexing by search engines.
The delivery included content strategy and technical SEO, connections to the brand's institutional profiles (Instagram, Facebook and LinkedIn) and an area for public institutional documents (Privacy Policy and Quality Policies) — the latter a strategic differentiator for audits and supplier approval processes.
