Momesso The digital presence of an industry writing the history of Brazilian agribusiness

Founded on 18 June 1962 in Birigui (SP), Momesso Indústria de Máquinas carries more than six decades of prominence in Brazilian agribusiness. A pioneer in the domestic manufacture of seed treatment machinery — a segment it helped launch in Brazil in 1989, in collaboration with Amazonen and Ciba-Geigy (now Syngenta) — the company established itself as a technical reference in precision, uniformity and control for industrial and on-farm seed treatment.

Today Momesso runs three production units (the JC Unit and the Rondon Unit in Birigui/SP, and the Uberlândia/MG Unit, opened in 2024), maintains a division of equipment for the plastics industry (mixers and mills), has been Cimbria's official representative — a global leader in grain and seed processing — since 2013, and hosts the CEM (Momesso Centre of Excellence), a research, testing and training facility that underpins its technical authority in the sector.

Translating 60 years of pioneering work, a multifaceted technical portfolio and an operation growing at industrial scale into a digital presence worthy of it. That was the starting point. We created a platform able to simultaneously:

Communicate each product line with technical precision (Seed Treatment Centre, Industrial Treatment, On-Farm and Laboratory Treatment, Processing and Reprocessing, Mixers and Mills), with datasheets, specifications, operating capacities and engineering differentiators;

Structure an institutional showcase capable of sustaining the narrative of a brand approaching its centenary, with history, journey, values, strategic partnerships and governance;

Operate as a qualified B2B demand generation engine for a long, technical and consultative sales cycle and, at the same time, position Momesso as an editorial authority on “seed treatment”, consolidating organic SEO in an extremely high-value niche — all in a scalable, multi-language architecture (PT-BR, EN, ES), with performance, content governance and editorial autonomy for Momesso's internal team.

A tailor-made WordPress platform, designed for the B2B agro-industrial universe and structured in independent but integrated layers that combine institutional strength, technical depth and content intelligence.

Architecture and technical infrastructure

A custom WordPress theme, built from scratch, with a proprietary visual identity. A native multi-language system via TranslatePress, with Portuguese, English and Spanish versions — preparing the brand for international expansion and serving the Latin American market.

A performance stack delivering images in modern AVIF and WebP formats, lazy-loading, Core Web Vitals optimisation and a PageSpeed focus for an audience that reaches the site both from corporate offices and from the field, on unstable mobile connections.

Integration with Google Tag Manager, Google Analytics 4 and Site Kit by Google for complete measurement of the lead journey. Structured technical SEO: meta tags, schema, canonicals, sitemap and a clean, semantic URL architecture across the entire product and article base.

The product catalogue as a technical showcase

A taxonomic structure across two major verticals — Agro and Plastics — unfolding into six functional categories that mirror the real decision flow of the Momesso customer. Each product gets a dedicated page with a consistent visual identity, technical sheet, applications and a direct CTA to the sales team.

A technical editorial hub

One of the project's most robust pillars: a technical blog with more than 60 specialised articles, covering everything from seed treatment fundamentals (precision, uniformity, atomisation, homogenisation, dosing, CV) to frontier topics such as double batching, smart seeds, bioinputs, machine sizing and ESG. The hub positions Momesso as an editorial authority on the subject and captures qualified organic traffic on high-value B2B searches.

Institutional and governance pillar

Dedicated pages for History, Journey (an interactive timeline from 1962 to 2024), Values and Differentiators (Design and Manufacturing, Assembly and Installation, Commissioning and Start Up), plus the ESG Portal, the Transparency Portal (hosting the Transparency Report), the Confidential Relationship Channel and the CEM (Momesso Centre of Excellence) page — all integrated into a cohesive browsing experience.

Ecosystem integrations

A connection to the Solides platform for the “Work with us” page, centralising recruitment. Integration with Canal Confidencial for the whistleblowing and relationship channel, meeting corporate governance and compliance requirements. A real-time agricultural price widget sourced from Cepea/Esalq-USP, adding recurring practical value for the visitor. Native connections to the brand's LinkedIn, Instagram, Facebook and YouTube.