3corações An intranet built to sustain the digital operation of one of Brazil's largest food companies
THE BRAND
Grupo 3corações is Brazil's largest coffee company and one of the leading players in the country's agribusiness. The operation is present in every Brazilian state, exports to more than 30 countries, and is supported by a large-scale industrial and logistics network: 9 plants with 12 industrial units, 27 Sales and Distribution Centres, 2 green coffee purchasing and processing units, 1 export unit, 3 integration units (CE, SP and MG) and the School of Services and Flavours. More than 500,000 points of sale across the country are served by its own commercial and logistics structure.
It was in this context — a company with national reach, a strong corporate culture and mature governance — that Elleven was chosen to design and deliver the group's new intranet.
THE CHALLENGE
Rebuilding a multimedia, interactive and accessible internal communication portal for the roughly 9,000 employees spread across head office, factories, distribution centres and field teams. The environment had to centralise corporate communication, institutional materials, announcements, training content and strategic information flows — operating as a single digital layer for a physically dispersed workforce with heterogeneous access profiles and levels of technological familiarity.
More than a content portal: the platform had to work as critical internal communication infrastructure, with strict requirements for security, access control, stability and integration with the company's corporate systems ecosystem — including the SAP environment, in which Grupo 3corações was a pioneer in Brazil's North-Northeast.
Testimonial
“The project turned out beautiful and our employees are really enjoying it!”
Doing this work with Elleven was very positive for us. We were able to count on a real partner, the kind that embraces the challenge with commitment, courage and a lot of quality. We created a multimedia, interactive portal for internal communication.
The Elleven Solution
Security as the central pillar. Because this is an internal environment of a sensitive nature, the project went through a sequence of rigorous tests and validations: data protection, access control, infrastructure hardening and stability under real operational load. The delivery meets the practices required by a company the size of Grupo 3corações, aligned with corporate information security standards.
Restricted access and identity governance. A closed environment with access exclusive to employees, supporting granular permission control, profile hierarchy and segmentation of internal audiences. The architecture was designed so that every content layer respects the group's organisational structure.
Integration with internal systems. The intranet was connected to 3corações's corporate systems environment, allowing strategic data and information to flow between platforms in a structured way, with no operational breaks. Interoperability is what turns the portal from a content repository into a functional hub within the daily workflow.
Multimedia and interactive architecture. The portal was modelled to support multimedia consumption at scale — video, image, audio, institutional documents and editorial content — with performance preserved and consistent UX across devices. Interactivity was treated as a product requirement, not a decorative layer, enabling real employee engagement.
Scalability and support. The infrastructure was sized to sustain recurring daily access from a base of 9,000 users, with predictable load, capacity for content expansion and a continuous maintenance cycle — characteristic of Elleven's delivery on mission-critical projects.
Testimonial
“The platform will be able to guarantee interactivity in an accessible way for the large team that makes up the Group.”
We are very pleased with the work. We had the challenge of recreating an internal communication portal that was multimedia, interactive and accessible to all 9,000 of our employees.
