Montana Technical architecture for a chemical industry that is a national reference
THE BRAND
Montana Química is an established reference in formulating high-performance products for civil construction, with a complete line for treating, protecting, preserving and finishing wood, plus solutions for stone, fabric, masonry, industrial preservatives and the professional furniture line. Certified ISO 9001:2015 since 2016, it operates under continuous internal and external audits, with a formalised Integrated Management System Policy and a structured Compliance Programme.
THE CHALLENGE
Technical SEO on a solid foundation
The project was planned from the ground up with organic ranking in mind:
A consistent, audited heading hierarchy (a single H1 per page, H2 and H3 structuring content blocks); Semantic HTML5 markup and complete Open Graph for optimised previews on social networks and messaging apps; A technical content hub with an editorial blog, technical bulletins and ebooks — feeding the discovery funnel and nurturing the domain's technical authority.
Accessibility and responsiveness. We implemented contrast best practices, structured keyboard navigation and fluid responsiveness, guaranteeing a consistent experience on mobile devices, tablets and desktops, and meeting standards compatible with digital accessibility guidelines (WCAG).
THE ELLEVEN SOLUTION
We built a long-term digital platform: robust semantic architecture, auditable performance, foundational technical SEO, accessibility built into the design, simplified content governance via WordPress and the capacity to evolve alongside the brand. A commercial asset that works 24/7 to strengthen the digital authority of one of Brazil's leading chemical industries and that sustains online the same technical rigour Montana has delivered in the physical world for decades.